Effective Date: Sept 15, 2023
If you have any questions or concerns about our privacy practices or this policy, please don’t hesitate to contact us using the information provided in Section 9 (Contact Information) below. We value your trust and are dedicated to protecting your privacy.
2. Information Collection
a. Types of Personal Information
We may collect the following types of personal information:
Contact Information: This includes your full name, email address, mailing address, and phone number. We may collect this information when you fill out contact forms, subscribe to newsletters, or create an account.
Account Information: If you create an account on our website, we may collect and store your username and other account-related details.
Communication History: We may store records of our communication with you, including emails, chats, or customer support inquiries.
b. Collection Methods
We collect personal information through:
User-Submitted Forms: When interacting with our website, you may voluntarily provide personal information by filling out forms. This includes information provided during account registration, contact forms, newsletter subscriptions, or product download forms.
Analytics: We utilize third-party analytics services (Google Analytics, Microsoft Clarity, HubSpot) to gather data about the usage and performance of our website. This data is collected automatically and helps us understand user preferences and improve our services.
Social Media: If you interact with our social media pages or share our content on social platforms, we may collect information from those interactions, such as likes, comments, or shares.
Surveys and Feedback: We may occasionally request feedback or conduct surveys to gather user opinions and preferences. Participation in such activities is voluntary.
c. Automatic Information Collection
We automatically collect certain information when you visit our website, including:
IP Address: Your IP (Internet Protocol) address, which is a unique identifier for your computer or device, is recorded. This helps us understand the geographic location of our visitors and diagnose server problems.
Browser Type: We collect data about the browser software you use to access our website. This information can help us optimize our website for the most common browsers.
Device Information: Information about the device you use to access our website, including the device type, operating system, and device identifiers, may be collected. This assists us in ensuring a consistent user experience across different devices.
Page Views: We track the pages you visit on our website, the links you click, and the duration of your visit. This data helps us analyze user behavior and improve our content and services.
Referring Website: If you arrive at our website from another website, we may receive information about the referring website. This helps us understand how users find our site.
3. Use of Information
We use the collected personal information for the following purposes:
We may use your contact information, such as your email address or phone number, to communicate with you. This includes sending you updates, newsletters, promotional materials or responding to your inquiries.
b. Account Management
If you create an account on our website, we will use your account information to manage and maintain your account, including password resets, and account-related notifications.
c. Analytics and Improvements
We collect data about your interactions with our website to analyze user behavior and improve our services. This includes using analytics tools to understand how you navigate our site, which pages are most popular, and identifying areas for enhancement.
We may use your information to personalize your experience on our website. This can include showing you relevant content, recommendations, or advertisements based on your preferences and browsing history.
e. Marketing and Promotions
With your consent, we may use your personal information for marketing purposes. This may include company news (Cowan Connection), surveys, or new product and service information.
Please note that we do not sell your personal information to third parties for their marketing purposes. Any sharing of your data with third parties is strictly for internal use and improving the customer experience on our website and support.
4. Cookies and Tracking
a. Types of Cookies
We use the following types of cookies:
Strictly Necessary Cookies: These cookies are essential for the proper functioning of our website. They allow you to navigate our site and use its features, such as accessing secure areas or making online purchases. Without these cookies, our website may not work as intended.
Performance Cookies: These cookies collect information about how you use our website, such as which pages you visit and any errors you may encounter. They help us improve the performance and functionality of our site.
Functionality Cookies: Functionality cookies enable us to remember your preferences and choices, such as your username or language selection. These cookies enhance your user experience.
Advertising and Targeting Cookies: We may use these cookies to deliver relevant advertisements to you based on your interests and browsing history. They also help us measure the effectiveness of our advertising campaigns.
b. Third-Party Tracking
c. Cookie Management
You can manage or disable cookies through your browser settings. Please note that blocking certain types of cookies may impact your experience on our website.
d. Web Beacons and Other Technologies
In addition to cookies, we may use web beacons (also known as pixel tags) and other tracking technologies. These tiny graphic images and scripts help us analyze user behavior, track the effectiveness of our marketing campaigns, and gather other data about how you interact with our website.
5. Data Security
We are committed to protecting your personal information and have implemented reasonable security measures to safeguard it from unauthorized access, disclosure, alteration, or destruction. These security measures include, but are not limited to:
Encryption: We use industry-standard encryption protocols to protect data transmitted between your browser and our servers, ensuring the confidentiality of your information.
Access Control: Access to your personal information is restricted to authorized personnel who require it for legitimate purposes. All employees and third-party service providers with access to your data are subject to strict confidentiality obligations.
Regular Security Assessments: We regularly assess the security of our systems and infrastructure to identify and address potential vulnerabilities.
Data Backups: We maintain secure backups of user data to prevent data loss in case of unforeseen events.
While we take reasonable precautions to protect your personal information, please understand that no method of transmission over the Internet or method of electronic storage is entirely secure. Therefore, we cannot guarantee absolute security.
6. Data Retention
The criteria we use to determine the retention period for personal information include:
The purpose for which we collected the information.
Legal obligations and regulatory requirements.
The need to resolve disputes or enforce agreements.
Our legitimate interests, where applicable.
Once your personal information is no longer needed or if you request its deletion, we will securely dispose of it in accordance with our data retention and disposal policies.
7. Children’s Privacy
Our services are not intended for children under the age of 18. We do not knowingly collect personal information from children.
8. Policy Changes
9. Contact Information
For privacy-related inquiries or to contact our Data Protection Officer (DPO), please use the following contact detail:
Cowan Dynamics Inc
6194 rue Notre-Dame Ouest
Canada, H4C 1V4
10. Applicable Laws
Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (Quebec Privacy Act)
Quebec’s privacy laws, such as the Quebec Privacy Act, provide additional protections for personal information collected by private sector organizations within the province. These laws outline specific requirements and obligations for handling personal data.